Chaguanas, Trinidad – February 16, 2021: The Central Finance Facility (CFF) hosted its first virtual workshop for 2021 on February 11 and 12, entitled ‘Digital Marketing Training Workshop – Digital Marketing Strategy Design’. Twenty-five (25) attendees from thirteen (13) local credit unions participated in this event which was held via Zoom from 9:00 am to 12:00 pm and 10:00 am to 1:00 pm on both days respectively. The workshop was aimed at equipping credit unions with digital marketing skills to excel during and beyond the new normal triggered by the COVID-19 pandemic.
The intensive two-day program was facilitated by Mr. Kristofer Granger, Consultant and Lecturer at the Arthur Lok Jack GSB. Mr. Granger possesses a wealth of experience in Digital Marketing with a track record spanning a variety of sectors including media, construction and finance. The objective of the workshop was to ensure participants received the skills, resources, tools and framework to be able to create structured digital strategies for their marketing campaigns.
Topics covered at the workshop included trends in consumer expectations, Facebook strategies for growth—growing communities and stimulating greater engagement. Emphasis was also placed on bringing value to members and consumers through the following channels; Twitter, Mailchimp, Pinterest, TikTok, Instagram, YouTube and LinkedIn. Google Strategies and KPIs and Metrics were also explored. Participants were encouraged to focus on creating valuable content for the user rather than simply reaching audiences via advertising. The email marketing platform Mailchimp was highlighted as an example of a useful tool in providing data to improve digital marketing communication; which aims to provide solutions for members problems and assist them in realising goals and aspirations.
The workshop was wrapped up with a final message to credit union participants which encouraged them to create a seamless experience for their members and users of their online services through proper, well laid out, optimized, efficiently designed websites.
Due to the engaging and in-depth nature of this workshop, registration was capped at twenty-five (25). However, due to a high demand, the CFF will be conducting a second cycle in the month of March 2021 as it advances its vision to fully equip the credit union movement – enhance member experience and remain relevant in this digital era. Persons wishing to participate in the second cycle can contact the CFF at marketing@centralfinancefacility.com.
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