The Central Finance Facility will host a Virtual Training Workshop entitled: “Digital Marketing Strategy Design” on Thursday 11th and Friday 12th February 2021 from 9:00 a.m. to 12:00 p.m. on both days.
This intensive two-day program will afford participants the opportunity to gain a deeper understanding of digital marketing strategies through highly interactive and practical sessions with a qualified, experienced facilitators.
Digital marketing strategies have opened the gates to increased visibility, enhanced customer engagement and improved brand loyalty in the financial services industry. Online marketing is a cost-effective, easy-to-implement way of reaching new, younger, tech-savvy consumers in an immediate, interactive way.
At the end of this workshop participants will:
- Understand and appreciate how digital tools can be used to enhance the planning and development of marketing strategies best suited for the online environment.
- Understand and keep up with social media trends to maximise the scope and success of social media marketing strategies.
- Appreciate the need for specific tools and methods to enhance email marketing and to build and maintain a strong online community.
- Understand how content calendars can be used to plan and execute marketing strategies in a timely and effective manner.
To register for this workshop, please use the form below. Upon receipt of your registration, an invoice will be emailed to you. Once payment has been confirmed the Zoom meeting link will be sent via email.